300 million and rising April 5, 2006
Surfing has left its mark on the history of the t-shirt and fashion. The earliest examples of surfing t-shirts were no more than early marketing tools. Back in 1961 a Californian surfboard maker Floyd Smith is often credited as the first. Smith asked local surfers to bring their white t-shirts to his shop and he would screen print the company logo across it. Later that year t-shirts were made to advertise the Makaha International Surfing Championships.
Within a few years the landscape had changed completely with thousands of surf company t-shirts appearing. They quickly became “symbols of the casual and free spirited surfing lifestyle”.
Today in excess of 300 million surfing t-shirts alone are produced across the globe.
But at what cost this true icon of fashion?
100% cotton 73% truth
The average 100% cotton T-shirt contains only 73% cotton. The rest consists of chemicals and resins used to increase production levels. We all think 100% cotton is exactly that, unfortunately the truth seems to be a little different.
Finally to add insult to injure and to prevent it from creasing, the humble t-shirt is finished with formaldehyde.
A - zoozoo2
- Posted in : t-shirts
- Author : Al
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